Web Privacy Measurement

Can WPM withstand the power of online tracking technologies?

Tracking cookies and similar tracking techniques are nowadays omnipresent on the internet. In fact, many popular online services are made possible due to online advertisements. When you are about to book a last-minute holiday online, you may experience that your purchase intention follows you on other websites. To understand online advertising (or Real-Time Bidding), we provide a literature review of online-tracking technologies and propose a new paradigm for Web Privacy Measurement (WPM).

Verschijningsvorm: Maandbladartikel (download pdf)

Auteur(s): R.J.W. van Eijk, H.J. van den Herik

Verschijning: Juli 2019

Archiefcode: AA20190592

commercial tracking cookies GDPR identifiers metadata profiling real-time bidding targeted advertising web privacy Web Privacy Measurement

Sociaal-economisch recht Informatierecht Staats- en bestuursrecht Mensenrechten

Bijzonder nummer Privacy

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