R.J.W. van Eijk, H.J. van den Herik
Tracking cookies and similar tracking techniques are nowadays omnipresent on the internet. In fact, many popular online services are made possible due to online advertisements. When you are about to book a last-minute holiday online, you may experience that your purchase intention follows you on other websites. To understand online advertising (or Real-Time Bidding), we provide a literature review of online-tracking technologies and propose a new paradigm for Web Privacy Measurement (WPM).
Bijzonder nummer | Privacyjuli 2019AA20190592